11 College Campuses with Major Occupy Movements

posted by Lindsey Engh | filed under Social Media |

10/9/11, Occupy Seattle  5

**This guest post by Kaitlyn Cole originally appeared on the Online Universities blog.

Occupy Wall Street has been going on for months now, and although reactions to the movement are mixed, there are protest locations numbering somewhere near 1,000. Within that number are several college campuses that boast major Occupy movements, whether there’s a presence on campus, or simply very active students involved in their local Occupy chapter. There’s even an Occupy Colleges movement, formed to protest college tuition hikes amid staggering student loan debt. Like Occupy Wall Street, Occupy movements on college campuses have been met with mixed reactions, some finding great support in university administration, and others fighting an uphill battle. Read on, and we’ll take a look at the beliefs, incidents, and status of 11 college Occupy movements going on today.

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How to Use the Twitter #fail Hashtag, Part II

posted by Lindsey Engh | filed under Social Media |

#1 BoA

**Part I of this post can be found here.

We all know that big corporations with a lot of money often end up skimping in the customer service department: automated answering machines, unlisted phone numbers, long wait times, and archaic ways of getting in touch. However, since the rise of social media, more and more companies are finding that these new tools, especially Twitter, allow consumers unlimited methods to share reactions, opinions, and recommendations on certain products or services, either positive or negative. Therefore, companies are finding that listening to certain hashtags and personal handles are cheap and easy ways to appease angry customers fast - before the noise starts to spread.

By strategically using these tools, you'll be able to raise your voice above the clutter and get your way in record time, even from the biggest of customer-eating corporations. Hence, I give you Exhibits A & B: Bank of America and Mailchimp as examples for your own customer service needs.

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Why the New Facebook Will Fail in Africa

posted by Lindsey Engh | filed under Social Media |

Computer Rainbow

Even as Facebook reports its 600 millionth user, growth rates in the US and parts of Europe are slowing and growing stagnant, leading many to believe that Facebook growth in these developed countries has reached its saturation point. As the top ten countries with number of Facebook accounts quickly reaches into developing countries, it's an interesting question to ask: who, in fact, is Facebook's intended audience?

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Librarians in a Digital Age

posted by Lindsey Engh | filed under Social Media |

library.

To be honest, I never really knew what a librarian actually did. When I was a child and a voracious reader, my mother took me to the library every chance she had just to satisfy my bottomless appetite for books - the gas to and from our house must have been cheaper than constantly stocking our own shelves with shiny new covers. I loved the library: the smell of used books, the crinkly covers, the unstoppable power I felt by owning my own library card, the dark corners where I could hide all day, surrounded by a pile of books. When catalog systems were first introduced in my library, I scorned the idea of using the library as a quick-stop; I was one who enjoyed spending hours at the library, always wanting to give each book it's rightful time and thought to guess at the plot, admire the binding, and read the first couple of pages to see if it was a keeper.

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The Twitter @Reply: What You Thought You Knew, But Didn't

posted by Lindsey Engh | filed under Social Media |

salve-a-terra--twitter_4251_1280x800

Don't be afraid to use the @Reply tag - in fact, use it as much as you can when promoting new content to targeted influencers. Just make sure you know how to use the @Reply tag first! This screencast will teach you everything you need to know about promoting your content correctly and effectively.

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How to Use the Twitter #fail Hashtag

posted by Lindsey Engh | filed under Social Media |

**Part II of this post can be found here.

While I'm sure there's still folks out there who believe that the collective voice instructing businesses to create a social media presence is an elaborate scheme dreamed up by social media consultants everywhere... I'm here to tell you that no, it's really not.

If businesses aren't listening and responding to their customers, they lose them - it's as simple as that. For customers, this realization can be a wonderful revelation into the world of good customer service experiences, if you know the channels to shout to. As most businesses have at least a Facebook or Twitter account, brandish these tools like a sword: use your calm and clever insinuations to their bad customer service to get what you really want.

So far, I've had the best experience with a good-humored tweet (so your tweets are not taken as the enraged ravings of a lunatic) and a strategically placed #fail hashtag. To prove this point, I would like to point to my own experiences - two recent customer service headaches turned triumphs, thanks to social media.

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10 Fool-Proof Ways to Promote your Latest Blog Post

posted by Lindsey Engh | filed under Social Media |

My process for writing a blog post usually goes something like this:

Wake up, yoga, a hot cup of tea as I settle down to my favorite spot at the kitchen table where I'm able to bask in the morning sun for an hour or so. Write, write, write... distraction, distraction, distraction... research, research, research... 'I should probably check my favorite blogs to see what's new in the world'... edit, edit, edit... add the finishing touches, like pictures, links or credits. One last read-through, and publish!

No matter the time it takes to write a blog post - sometimes as little as two hours or as much as two days - by the time I hit the publish button, I'm always ready to give myself a self-congratulatory pat on the back and take the rest of the day off. A tangible piece of work up on the website! I'm definitely done for the day.

I hate to say it, but the finished blog post should only be the beginning of a blogger's job. Even if you're the best writer in the world, your content will never promote itself. But, never fear! With this list in hand, you can start easily promoting your blog today.

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I like Google. Like, but not love.

posted by Lindsey Engh | filed under Social Media |

tcgeeks.com

I like Google. I like how they make my life easier by linking my personal Gmail account to every other Google product I use, so I only have to log-in once to gain access to my entire Google universe. I like how Google has seamlessly integrated itself into my life, so much so that I use more Google products that I do any other piece of software. I also like how Google is always innovating, to the point where their customers actively boo new products (remember Google Buzz?) or new updates to old products (the direct-to-consumer sales with the Nexus 1 phone). The more public the failure, the more Google is motivated to innovate and make the idea better.

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The Revolution Should Be Tweeted

posted by Lindsey Engh | filed under Social Media |

Social media takes a lot of abuse. From publications the likes of the New Yorker and the New York Times printing Malcolm Gladwell and MP Mueller badmouthing social media sites, it’s no wonder why the entire trend can be seen as just that: a passing craze.

While I understand these arguments – and hold many of my own – against the assault of information leading to the ultimate destruction of humanity, my business is with nonprofits and social enterprises, where the lack of cash to spend on communications is sometimes shocking.

Along that line, tools like Facebook and Twitter are powerful weapons to keep in the communications arsenal. I've listed out four specific reasons why below: Money, Information Overload, Marketing, and Relationships.

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Only Tweet if You Have To

posted by Lindsey Engh | filed under Social Media |

About a month ago, I signed up for Twitter.

Twitter thing

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